Embassy of the Republic of Zambia
Sweden - Stockholm

Devil´s Pool - Victoria Falls - Zambia


Acknowledged as one of the safest countries in the world to visit, Zambia is the land of friendly people, glorious sunsets, ancient traditions and mystic legends, of nature at its wildest and most exquisite.

Blessed with over 20 magnificent waterfalls apart from the spectacular Victoria Falls, Zambia offers tours to adventure-seekers into the remote undeveloped rural areas where you can get a glimpse of village life. Zambia has the largest water resource in the whole of southern Africa with five massive lakes and plentiful rivers offering excellent fishing.

There is a wide variety and a profusion of wildlife both large and small and over 740 bird species. So it is a birder’s paradise too!

Zambian Tourism takes into account the spectacular waterfalls the country is blessed with. Among them is the magnificent Victoria Falls with awe inspiring and spectacular views. Livingstone city, as the Adventure Centre, has a wide selection of hi-action activities such as world class river rafting, bungee jumping into the deep gorge below the falls, abseiling, canoeing safaris down the Zambezi, river surfing, excellent tiger fishing or even watching the breath-taking African sunsets on Lake Kariba.

Equally so, the lodging opportunities for an African Safari Vacation are varied to suit almost any taste, and budget. On one end of the spectrum, you can rent timeshare at five-star luxury resorts to pamper you after a long day. On the other end, you may prefer something closer to nature, in which case you can find rustic lodges and camps. If you love Zambia, and want to return again and again, a timeshare rental may be a good way to see if the accommodation you have chosen suits, without a long term commitment. Zambia African Safari © ZAS 

Quick Zambia Fact File

  • Size 752 000 square kilometres
  • Population 15 million, 73 dialects and 8 main tribes
  • Land Linked to 8 neighbours – Regional Hub
  • Access – four International Airports
  • Over 33 % land mass dedicated to wildlife estate
  • 45% of  total water resource in southern Africa is in Zambia
  • Total width of the Victoria Falls is 1.7kms out of which 1.2kms is in Zambia
    -The Victoria Falls – greatest curtain of falling water in the world
    -The Devils Pool on Victoria Falls was voted one of the best natural swimming pools in the world
  • 20 National Parks and 36 Game Management Areas
  • Over 470 bird species,
  • Over five major rivers, and five major lakes
  • Zambia ranked 3rd out of the best 50 Travel Destination Hotspots:  50 Travel Destinations That Will Be Huge In The Next 10 Years
  • Huey helicopter flights at Victoria Falls and the Busanga Plains hot air balloon flights in Zambia rated among the top 11 amazing ways to experience Africa from the air: 11 amazing ways to experience Africa from the air.

Sit back, relax and follow the links below to explore how to get there and what to see in Zambia:

The COVID-19 Safety Protocols for the tourism sector were launched on Friday 4th September, 2020 by the Minister of Tourism and Arts, Hon. Ronald Kaoma Chitotela. Follow the link below to download a copy:






Investment opportunities

Why invest in Zambia’s Tourism Industry

There are currently two major areas which have been prioritised and earmarked by government for potential tourism development and these are the greater Livingstone and the Northern circuit situated in the Southern and Northern provinces of Zambia, respectively.

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Tourism is a growing sector in Zambia. The number of visitors to Zambia each year, has been steadily rising with latest statistics paged at over a million arrivals. With the growing number of tourists, the development of hotels, holiday resorts, and private estates in identified and famous tourist destinations of the country presents an excellent investment opportunity.

Zambia offers competitive operational costs, motivated English-speaking labour force, and training subsidies from Government Institutions.

The Tourism Industry requires abundant water supply. Zambia is well endowed with water relative to other countries in Southern Africa. The renewable water resource per capita is estimated at about 8,700m3 per year, well above the average for sub-Saharan Africa (7,000m3 per person per year) and the global average (8,210m3 per person per year).

  • Land at central location in proximity to other countries in the region
  • Road Network
  • Telecommunication
  • Airline connectivity

The Victoria Falls area is rapidly becoming the centre of adventure in the southern African region. It has various adrenaline sports, scenes of breathtaking proportions, and many other leisure options for outdoor lovers. Some of the activities available at the Victoria Falls and other surrounding areas include:

  • Whitewater Rafting through Batoka Gorge
  • Bungee Jumping off the 111m high Victoria Falls Bridge
  • Canoeing on the upper Zambezi
  • Horseback Trails along the Zambezi and the surrounding Teak forests
  • River Boarding mega thrills on the Zambezi rapids
  • Abseiling off the sheer cliffs of Victoria Falls Gorge
  • Micro-lighting over the Falls
  • River Safaris Quiet jet-propelled boats take you into remote parts of the upper Zambezi

The Kalambo Falls are the second most significant waterfalls in Zambia. Located on the Kalambo River some 33 kilometers to the north-west of Mbala town in northern Zambia, the Kalambo Falls are nearly twice as high as the Victoria Falls and are the second highest uninterrupted falls on the African continent at 235 meters high.

Others are Ntumbachushi Falls in Luapula province, Lumangwe Falls, Ngonye Falls on the Zambezi, Chipempe Falls and the Chishimba Falls located in northern Zambia. These untapped waterfalls lie in areas of scenic landscapes providing potential investors with rich areas for development.

Under-explored opportunities

Eco-tourism is still under-exploited in Zambia. With abundant nature and wilderness, this segment of tourism offers exciting investment opportunities.

Opportunities exist in: safaris canoeing, game drives, nature walks, Bungee jumping, Micro light flights, Sport fishing, Rock-climbing and Orienteering.

Zambia’s population is predominantly rural with only about 40% of the population being in urban areas while the remaining 60% lives in the rural parts of the country. The population is quite diverse with a total of 73 languages. However the major and most commonly spoken languages are Bemba, Lozi, Nyanja, Tonga, Lunda and Luvale. Each is distinguished from the other by unique and colourful traditional customs and lifestyles. Of great significance among the local customs, and ‘must visits’ are the several cultural festivals (traditional ceremonies) held annually to celebrate various events and seasons. Of these, there are six major ones namely Kulamba, Kuomboka, Umutomboko, Likumbi Lya Mize, Nc’walaand Shimunenga ceremonies.

Nc’wala Ceremony:The Nc’wala ceremony, held by the Ngoni people of the Eastern Zambia every last Saturday of February, celebrates the harvest. The ceremony is marked by magnificent tribal dances and traditional beer drinking.

Kuomboka Ceremony:The glamorous and most famous Kuomboka ceremony is held by the Lozi people of Western Zambia annually in either March or April to mark the migration of the people from the flooded plains to higher ground. The move is prompted by the flooding arising from the rains.

Umutomoko Ceremony:The Umutomoko Ceremony of the Lunda speaking people of Luapula Province in north Zambia is held every last Saturday of July at chief Kazembe’s Palace.

Likumbi Lya Mize Ceremony:The Likumbi Lya Mize of the Luvale people of North-Western Zambia is held in August on the last Saturday of the month at the Mize palace of the Senior Chief  Ndungu in Zambezi Shimunenga Ceremony.

Investment opportunities in cultural tourism include:

  1. Packaging cultural ceremonies to local and foreign tourists
  2. Community/Ethno/Rural Tourism where tourists visit model villages to learn about the Zambian way of living
  3. Investments opportunities also exist in movie tourism. Tax concessions are provided to movie production companies and other film makers for shooting the movies on location in the country.

Investment incentives in the tourism sector

The Zambia Development Agency Act No. 11 of 2006 offers a wide range of incentives in the form of tax incentives, non-fiscal incentives, exemptions & concessions for companies. The Act provides for investment thresholds that investors have to meet to qualify for fiscal and non-fiscal incentives.

For further information on Zambian tourism visit: